DirectInnovations Leadership
Herb Torgersen is the President & CEO of DirectInnovations, Inc. He is a direct marketing industry veteran with over 35 years of marketing and management experience. Acknowledged as one of the industry's leading experts on direct/database marketing, Herb became a strong advocate in developing direct marketing initiatives for the clients he has consulted with early on in his career.
Over the past three decades he has developed strategic marketing initiatives for clients across many industries. By constantly adopting the general principles of direct marketing to current business environments, he has assisted clients in developing multi-channel marketing initiatives that utilize traditional direct mail, database marketing and online media. His underlying premise has always been to achieve ROI on all client marketing initiatives and to acquire and maintain new customer relationships.
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